While the development of a solid ground brand identity and a good branding design development requires strategy, there are quite many small tools we don’t know which just as a small drops that makes the sea, it helps to build a huge brand.

Gmail is 2.0. already with its Google Buzz. Exactly after two years after Yahoo launched Yahoo buzz. Gmail has many functions in its Google lab feature that should have been all integrated long time ago. Really pretty useful tools that can be used for all kind of activities from top Corporate Business Management to home daily expenses monitor budget, Resumes, Business and Marketing Plan templates,etc, but most of all for Social Media and Corporate Management tasks based to my experience.

All those who has sent email to you are automatically added to your Google buzz. Google Buzz it has many social media features but it is not so open like Twitter or Facebook.

For example any update will be displayed for your contacts only, many expert in the social media field say Google wave is much better and they should better improve Google wave instead of launching a “new” feature that it is not new at all, it is a compendium of features that were already pre-installed in Google lab which we will discuss now.

Gmail has many functions in its Google lab feature that should have been all integrated long time ago. Really pretty useful tools that can be used for all kind of activities but most of all for Social Media tasks based on my experience.

Google lab is as its name say, it’s a way to make your email experience more useful and friendly doing things in the less time with the best efficacy, quality and time.

Really important things nowadays, no? Google the most renown search engine and all search engines are trying little by little to be more Social while Social Networks like Facebook, Twitter, etc, are trying to be more Searchable, because of this Google lab has now implemented the “social search” which is a new implementation on the Google lab files.

Google lab has quite many tools and most social network users do not know how to use them, I particularly haven’t read about them around the net, I am using most of them and has really helped me. A lot I’d say. Here I share some to help my social media community.

These labs are constantly changing or updating, at this moment current labs are still the same and as far as I know they haven’t removed any yet and I see high ratings.

By activating these functionalities just go to the upper right section of your Gmail account. There is a lab icon, click on that icon and it will take you to a list of them. Just choose the one you really want or think can help you for your social media, business or home work by earmarking “Enable” or “Disable”. These are some:

*The famous Google docs and its preview functions. You can see what is in a doc file; you can preview them in HTML for example. You can save and keep all those files you need and keep track of them at any moment you need them, at the same time you can set it up to make it do tasks in certain periods of time or share them with anyone at any time, there options where you keep them in with the original extension without converting them into Google docs.

You can create a word doc, presentation, spreadsheet, form or choose from more than 2,000 templates. These are really rich and really useful, they go from Resumes from basic to complexes, Job cover letters, Family Budget Planners, monthly and yearly, Service Invoice, Project Management Schedule, Research Paper, Monthly Household Budget, etc, etc. Pretty useful for social media daily work.

*With Gmail YouTube previews in mail function, you can see YouTube shots from links someone send you, if you are busy or simply do not want to wait till it loads, etc, you can preview it before. With Picasa previews in mail, Flickr previews in mail and Yelp previews in mail allow you to do the same thing as soon as you see the message in your email.

*Google Voice player in mail allows you to receive voicemail notifications via email, the most interesting thing is you can set it up with a normal phone; you can get alerts via an email.

*Gmail Message Translation, this function allows you to translate real time your email messages.

*TwitterGadget help you to control your Twitter account from your Gmail account, helping you to enrich your Twitter experience without leaving your Gmail. Integrating them is simple and easy, just click in the link and follow instructions.

*The Gmail QuickLink feature help you organize your bookmarks by creating short links so you can locate any data or information you need.

*Gmail Signature tweaks and Gmail Random Signature help you to add a personalized and unique signature, the second one help you to add a daily inspirational or business like quote, this rotate every time you check or send email.

*If you are a workaholic and do not notice time goes by and you have a bright idea or want to contact someone but you definitely forgot his/her time zone, the Gmail Sender Time Zone feature is the one for you, you can set this application by country, time, etc, it will display what time is it there.

*With the Forgotten Gmail Attachment Detector, you won’t ever forget to attach a file in your email.

*Google buzz for mobile allow you to have all these tool in your mobile.

There are quite many other tools you can explore in your Gmail, take time to know and explore them as soon as possible and get the best out of it

The main cause all of these trends is the fact Social Networks are giving more chances and options to companies to experience other ways to increase their values no matter what kind and in the other hand as a research made by Harvard Medical School, Social Networks allow human beings to affirm themselves in their own inner reality: “Happiness spreads through social networks like an emotional contagion” they say.