To understand why Google AdSense is essential for your content site you must know what it is and how it works.

A website or blog publisher inserts a simple little piece of javascript into a website. The javascript is even generated for you, so you only need copy and paste. Whenever somebody looks at a page, Google will match ads from it’s AdSense program and insert them into the page. The ads are targeted to the content of the page and therefore should be relevant. If a website visitor clicks on a Google AdSense link, the publisher gets paid a percentage of Google’s revenue of the money paid for the ad to be in it’s network.

Google takes care of the whole process. Through their AdWords campaign, they get the ads from millions of advertisers. They track everything for you, so it’s a really easy way to serve new, targeted, content sensitive ads without any problems. You don’t have to ask for the ads, collect the money, monitor the ads and statistics and remove ads when they are finished. AdSense never has a shortage of advertisers.

Google has some of the best programmers available who have spent a lot of time and energy into creating a system that supports its publishers in a huge, viral advertising network.

AdSense is also fully customizable. You can change colours and texts to match your own website perfectly. The ads come in a variety of types, sizes, text and images too, so there really is something suitable for every website owner.

The advantage of this is that a website owner can place ads on their site that don’t look like ads. Many people are wary of clicking ads, so if they blend into a site, there is a better click through rate.

Earnings on the AdSense program are also able to be tracked using the channels option on AdSense. Channels are completely customizable by the website owner, so each ad can be tracked to see it’s performance. Should an ad perform poorly, then you, as the website owner can test placement, text size and colours to find out why.

When you are using the near real time reporting, you can see very quickly what affect any change has. You are able to see which pages perform best and the placement of ads that perform well.

Advertisers on the Google AdWords network also get many benefits of having their ads targeted to websites of similar content. Because they are going to be seen by visitors interested in a particular subject, the ads are more likely to perform better for the advertisers as well.

Using a Google AdSense campaign on your website is about targeted content. The better you can target your content, the better the ads will be that are served to your site. If your content discusses too many different things, then the ads served will be somewhat haphazard as there aren’t enough good keywords for Google to determine the page contents effectively.

Once you spend time on your existing content making sure your pages are targeted to a particular subject and use good quality keywords to attract the best AdSense ads, you should start to see an increase in your AdSense revenue. Not only will your ad revenue increase but there should also be an increase in visitors as your site is more able to rank better in the search engines on particular keywords and phrases as well.

AdSense advertising is one of the great leaders in allowing website owners to increase the revenue of their sites easily and quickly, without a great deal of effort.