Business cards are the cheapest and the most important aspect of marketing your organization. The first impression of a customer is made or unmade by the business card. An effective business card must make sure that it conveys all about the organization and its services without over doing it.

An effective biz card

Your business card should be unique and must reflect your business. On the other hand it should not be too exotic that people tend to remember the card but not your business!

Never go easy on the quality of cards. Get good quality cards with professional designing. It is important to not let the customers think that you are an amateur, judging from the card design.

Filling your card with too many graphics and features would spoil the ultimate aim of articulating about your business. While a stunning card might be catchy, a simple card would be more effective. Keep designs to a minimum and use professional fonts.

The color of your card speaks a lot about the impression you make on the person who sees it. Choose a color that is not too bold. The effect of your business card should be convincing, but it should not be commanding! Research well and use a color that leaves a good impression.

Business cards are small. You must squeeze in your logo and your company information along with contact details. Trying to get in too many things would make the card illegible. On the other hand if the logo is too big, there would be less space for other information. An optimal balance must be struck between all the components that are to be placed in the card.

Putting your card to best use

An informal conversation might inadvertently lead to a potential prospect. It would look bad if you are not in possession of your business card at that time. It is always a wise choice to carry your business cards wherever you go.

Never hesitate to hand out bunches of cards to your affiliates. Give them a chance to market your products!

When you are in a formal meeting, be sure to ask for other people’s business cards and make them receptive. In this way there is a good chance that they would ask for your card.

Finding friends is a must, even in marketing your business. Make sure to leave your cards at places where business related to yours is conducted.

Your business cards should go along with whatever you give out for your customers, be it a gift, a product or a document.

Fill up your business card with some personal contact information like a secondary email or an unlisted phone number. This would make people want to keep that information with them safe.

The power of a business card in marketing is remarkable and it is absolutely imperative that one takes due care to design an effective and efficient business card.