Have you ever been having a big, painful challenge in your life and you realized you had no idea how to get out of it? And in that moment you asked the Universe to help you, you surrendered…

Then you hear a line on TV that comforts you, read an article online that opens up your mind, or maybe a person comes along who can help you with the challenge you’re having.

Did you know it’s the same for your clients?

Your clients are right now in the very same pain that you can help them heal. They are in a pain that you have been in and gotten out of, maybe not too long ago.

And if you’re clear and ready, the Universe will be guiding them to YOU.

And your job is to shine the bright, clear light that is YOU, so the people who are lost at sea in the dark, surrounded by crashing waves can find their way to shore.

That’s the power of authenticity, when you are clear on what the light is that you are here to shine, when you are clear on what the challenges are of those you are here to help it becomes so much easier for your people to find you.

Here are 3 tips on clarifying your purpose so you can more specifically target those you are meant to help so they can find you:

1. Your clients are in a pain you can help heal

You are here to create transformation in the lives of your clients. While it may seem difficult to narrow down exactly what that is, I find that the more clearly you can identify what that specific challenge is, the more exciting it gets.

One of the biggest motivators for myself and my Platinum Clients is that we KNOW what the pain of my ideal clients are.

How do I know?

I was in that very same pain for 3 and a half years not too long ago. Struggling in my business and not knowing why.

Once you identify EXACTLY what that is, it’s like your passion doesn’t go away, you can’t turn it off. Because you know your people are in pain and that you have what it takes to help them out of it. This energy propels you forward in your business.

2. It is possible you have been in the very same pain they are in

I am SO passionate about helping my clients because I’ve been there and I’ve found the way out. It may be the same for you.

Look back in your history, in your story and see what challenges you have overcome that really made a difference in your life. And imagine your ideal clients are in that same pain you were maybe a few years ago.

With what you know right now can you see how you could help them immensely?

And here’s the other thing you need to know I see SO many people get stuck on…

3. You don’t have to be perfect

Here’s the thing. I find it very difficult to help those just beginning their spiritual path. My clients most often have been on a spiritual path for a long time so I can go deep into what we need to look at without having to focus on teaching the basics like the Law of Attraction. When it was new to me I LOVED teaching it! And I was way better at teaching it because it was new to me.

You are often best at teaching what you have just gotten through yourself. Many times I am sharing with a client something I just learned or realized recently. I teach what I learn and often it’s not too long before I teach it. That’s how I work best!

Your clients aren’t looking to find someone who is perfect with all of the answers. People can’t relate to someone like that anyway. But if you know how to help them get out of the pain they’re in then that’s what they care about. Drop the idea of getting to perfection because you’re missing the target. Remember that your clients are in a pain YOU can help them get out of, who cares about perfection when you’re in pain!