What is a business? A business is an entity designed to deliver a specific type of result to a specific type of consumer, and to endlessly improve itself overtime. (Erik S. Olson – Create the Business Breakthrough You Want)

So then what do you as a coach or business owner in order to operate your business as a system so that the control button is in your hand rather than in the hand of your business?

The 3 Processes You Must Have in Place

1. Marketing Processes: Start Connecting and Stop Selling

“By developing a marketing process, you won’t need to question what your sales will be a year from now. The two keys of a marketing process are Lead Generation and Lead Conversion.

Lead Generation is consistently getting your message in front of new, specific potential clients with a series of compelling reasons (offers) for them to call, write, email, come into the store, or otherwise contact your business. Design a series of offers’ that will easily allow you to measure their effectiveness.” (Erik S. Olson–Create the Business Breakthrough You Want). Ask the prospects to give you their feedback on the offer or ask, ‘How did this offer impact your business and how would you change it if you had the choice?’

“Lead Conversion creates actual clients from possible clients. The definition of a client is someone who gives you money for your product or service. Lead Conversion is commonly thought of as Sales.” (Erik S. Olson – Create the Business Breakthrough You Want). Map out your Stay-in-Touch Strategies… How often will you connect with your market through your emails, articles, newsletters, or videos? What will your Stay-in-Touch content have to offer your prospective clients? Remember to give great value so that by the time you make an offer, your products and services will be guaranteed to sell themselves.

2. Finance Processes: Create a Financial Plan that Works for You

“Control the money or the money will control you. We can sum the systemization of finance in three words: Planning, Budgeting, and Tracking. (Erik S. Olson – Create the Business Breakthrough You Want).

Planning entails looking forward and predicting what is expected for the future. You should be intentional and proactive about your financial planning. Keep in mind that this is a critical ongoing process in your business. These four questions will help you get a clear picture of income amounts as you create your plan:

a) What do I need to survive per month? This is the minimum needed to pay monthly/regular bills.

b) What will be okay per month? This is where you’re not stressed or losing sleep over money problems. You’re completely o.k. financially.

c) What will be nice per month? This is where you start to relax. You begin to save, are able to take some vacations, and have more than enough money to cover your expenses.

d) What is my dream income per month? This is where you have achieved your desired success, the one that was part of your envisioned picture when you wrote down your vision.

“Budgeting is the end product of your planning. Budget your expenses. More importantly, budget your revenues. By budgeting income and expenses for the next twelve months you predict how much money will come into your business, how much money will flow out of your business, and how much profit your business will earn for you. If you don’t plan for profit, chances are, like most other business owners in America, you won’t have any.

Tracking reality against budgets and planning completes the circle. Tracking allows you to adjust budgets to reflect reality. Track performance, compare to budgets, and review your plans.? (Erik S. Olson—Create the Business Breakthrough You Want).

Doing these three things — planning, budgeting and tracking — on a regular basis is critical to having a clear financial picture.

3. Building Blocks Processes: Build Your Business With Confidence

The builder who goes out to build must have a plan for what type of structure she wants. Once she decides on the type of structure, she then begins to put in place what would be needed to give that structure shape, form, and functionality.

She gets the necessary materials for building her structure… And blocks are one type of the necessary materials. She then begins to build block by block, so that her structure will take shape and form to become functional.

Do you as a coach or business owner have building blocks for your business?

Building Blocks are defined as the basic unit from which something is built – (The Free Dictionary by Fablex)

“Building blocks are the core principles and beliefs you bring to your clients. They are your primary teaching points. Together they represent your core process, your “program”. Once you determine what your building blocks are, you can build your entire business around them.” (Coaching Millions – Milana Leshinsky)

Take Action

1. Do you have a System?

2. Draw up 3 Categories under Marketing, Finance, and Building Blocks.

3. List in each category what you see as critical to positioning your business to become productive, profitable, and impactful.