It’s truly shocking to see the writing/marketing strategies of thousands of affiliate oriented blogs on the blogsphere. Thousands of websites are based around 20 or so static pages, and those pages are the driving force of the website – the whole shebang. Those pages include the affiliate programs, the sales, the tools – everything.

These websites are typically based on unique traffic rather than loyal, daily return traffic. For example, if you are selling a plugin for SEO, you only need to sell it once. Of course, there’s a chance that returning visitors who didn’t buy it the first time might buy it – but statistically, it would be best to have new or “mostly new” traffic.

Yet there seems to also be a strange draw to “blogging”, or writing miscellaneous posts on the topic of the website. This strategy doesn’t typically work. Most blogs, even if they have “pretty good” content, never have thousands of subscribers. Yet the bloggers keep on pumping out blog posts in the attempt to increase traffic.

Rather than writing these posts and articles for their own site, they could be drumming up traffic and Google juice by not blogging. Sometimes the best place to blog is somewhere besides your own website.

Don’t Lose Focus

Remember that your website must have a business plan – a focus – a point of consideration. This goal is the entire point of your website. If your blogging helps achieve this in the most efficient way possible, then go a head and keep blogging. But always entertain the idea that blogging isn’t justified.

For example, if you are targeting search engine traffic especially, and are getting no search engine traffic at all, your number one priority should be SEO. If the package that you earn your income from is based on raw new visitors, the fact that this is important can’t be overstated.

If you base your website on an affiliate program, or a store, or the like – every secondary in come is just that: secondary. Have a focus for your website, and unleash the revenue. Diversity is fantastic, but sometimes it pays off to literally put all of your eggs in one basket.

Buyers > Traffic

Unfortunately, it’s easy to get wrapped up in the “stats” of our website, and to completely miss the fact that our purpose isn’t to have a million hits, but is to have a million conversions. Making money online isn’t just about how to increase traffic [ – it’s about getting money. If I can make $75 per 100 unique visitors, that’s a heck of a lot better than making $10 with 5,000 loyal subscribers. Sometimes selling a product makes more than AdSense or AdBrite or any other small fish income source.

Again, I’m not saying that subscribers aren’t important – every page on my websites ends with a request for a subscription. You just have to keep it all in focus when establishing your business plan.

Just note that it’s not just about creating a high-trafficked website. It’s about creating a highly profitable website. If you have to choose between getting non-buying repeat traffic with daily blog-posts and unique visitors who have a high conversion rate, go with the latter. Of course, the perfect mixture would be 100% of both.

Get Those Links

You don’t necessarily have to choose between buyers and repeat visitors, of course. My website is geared towards getting first-time buyers, and then attempting to keep them as subscribers. But I don’t blog daily. I blog weekly, at best. I find that a weekly “fantastic” post “converts” my traffic into subscribers at a higher rate than daily “okay” posts.

But take a step back and consider how much energy you spend writing your blog posts. Imagine if you could write two “okay” or “good” blog-posts a day – now imagine if you could convert those into 10+ links of your choice on another website.

Pretty snazzy, isn’t it?

You certainly can. Take your “okay” posts, and turn them into submissions for article directories. Add a link to your website with any anchor text that is relevant to your website. Now you post less on your blog – but only keep your best posts for your blog. This means you get the best of both worlds.

Not only is all of your content for your blog way above average, meaning a higher “subscriber conversion” rate, you also get plenty of free links from submitting to article directories and the like. The possibilities are limitless. Between article distribution services and guest posting, you can gain an a huge advantage with Google juice by … not blogging. At least not on your blog.

This means that rather than having people go to your website every day to read your “okay” blog posts, you’ll now have a link-building campaign that might take months, or longer – but you’ll feel the positive impact later on with new search engine traffic. This means you have more of a chance of selling your product, meaning more money.

So blog less on your blog. Turn your “would-be-okay-posts” into links by submitting them to article directories. Get targeted unique traffic, and sell your product.