One of the most common challenges that many start up businesses face is the attraction of clients. In the office cleaning industry, major clients that are targeted include small and medium enterprises who may find employing a fulltime cleaner expensive. As much as the office cleaning deals can be profitable, landing them is not easy as most businesses have already contracted different cleaning companies. You should therefore draft and implement different strategies to boost your awareness and win as many clients as you can manage.

For any new business to attract clients, a serious marketing campaign is paramount. The campaign must clearly define key selling points and contact details. Sometimes, you may start off from home. Feel free to come up with brochures that indicate your business’ name, telephone numbers, email addresses, website URL as well as the postal addresses. Print business cards as well and distribute them to as many people as possible.

To stand out from competition, you must point out why your company should be hired. Highlight and stress the flexibility of your staff to carryout cleaning exercises during odd hours. A market research from several companies should be enough to enable you fill this gap. Find out what clients look for that other companies don’t deliver on and seek to be unique, offering that service. If you posses previous cleaning experience with one of the best cleaning companies in your city, point that out. Furthermore, show pride of your team and highlight their competencies as well. Seek to explore the grey areas that have remained untapped for long.

Targeting might not be the easiest task when marketing but it is the most fundamental in the process. You should come up with a list of potential clients. Start with businesses that are close to your operational base, be it home or office and send them a proposal. You can further get their phone numbers from directories and cold call, explaining your service. Seek to fix appointments with the decision makers of the businesses and share your proposal.

Promotions can enable you attract new clients where you should announce special offers and discounts. Advertise in newspapers, resource centers, and online (Craigslist). You shouldn’t rule out places that you shop like your favorite shopping malls. Connect with friends and family on the social networking sites life Twitter and Facebook. In the process, build a community for your cleaning business. Your connections can play an integral referral role.

To further boost your cleaning business’s awareness, attend corporate functions and fundraisers. Contribution doesn’t have to always be in monetary terms. Instead, you can decide to engage your cleaners in a corporate social responsibility by offering to clean up a home for the old, a local public hospital, among others.

To make it in the cleaning industry may be tough but the satisfaction derived from the success is worth every sweat. To succeed, deliver what you promise, retain every client you have and spread your net wider to win more clients.