In the context of the modern business, it is very essential to have a well-defined and clearly established set of standard practices to ensure that the business is able to achieve its primary objectives in an effective manner.

What is Customer feedback?

Customer feedback is the feedback given by a customer in an oral, written or online form. It is aimed at bringing some facts that are faced by them on making the use of the manufacturer’s products. It may be positive, negative or neutral but holds high importance for the growth of a business.

Importance/Benefits of Customer feedback:

Ø Customer feedback is believed to be the greatest organizational inputs in today’s cut-throat competitive world.

Ø It helps an organization to stay in line with its customer’s needs and make necessary amendments to attract new business.

Ø Nothing in this world can replace the feedback of them and how will they like to be treated.

Ø A business must remember, at all times, that the customers do not strive for complete perfection but they put stress on a business to pursue an improvement quest.

Modes of obtaining customer feedback:

Ø Verbal feedback is an instant way of getting their opinion but it cannot be used for future analysis. A customer’s immediate response helps in understanding their needs and preferences.

Ø Written feed-back is the most useful mode of knowing satisfaction and dissatisfaction. Feed-back forms are important medium for getting performance feedback about an organization. Through feedback forms available on-line customers can type-in their opinions and suggestions conveniently, enabling a business to build on its strength and remove its weaknesses.