Catalog printing can help your business convert sales with the right online printer on your side to help you. You could spend lots of time and money on a local catalog printing company, but you might be broke and at your wits end by the time it is finished. You can always create your own catalogs from home, but even this will require lots of funding, preparation and expertise that just aren’t readily available most of the time. When you want to go about ordering these incredible marketing products, here’s a handy guide to achieving the results you’ve always wanted.

Your first step should be considerable preparation. Custom catalog printing is a fairly speedy process once your materials, layout and aesthetics are all in place. Gather all of your relevant computer files and select one of three choices: either create your own proof using a computer program you’re fluent with at home, take advantage of free design templates at your printer’s web site for easy uploading and assembling, or simply hand over all your ideas and files to their project managers – they will send you an electronic proof before it is sent to press. Once you’ve fleshed out a copy of what you want your catalog pages to look like, it’s time for custom offset or digital printing.

Most catalog printing websites have instant pricing calculators for your convenience. You can use these to select certain basic options when it comes to your order. Pick from light and heavy paper stocks, including 100# and 14-point card stock. Gloss over your order with an aqueous or high gloss UV coating (sometimes you’ll even be able to pick lamination services.) Dial up a quantity and a convenient turnover time and you’re almost done.

During the catalog printing process, your company will take care of any other print formalities along the way to ensure you have an accurate, precision-cut order hot off the press. You may want to think about what you will do with your catalogs after they have been completed. This can include direct mailing if your printer has the ability to carry it out. It’s really the sign of a true print marketing provider when you can set up a comprehensive mailing campaign for another nominal charge. They will be able to reach your target audience directly instead of having them come to you. Overall, your ordering process is a cinch in the online world and can lead to successful marketing in your near future.