Popeyes – Franchise Review

Popeyes Chicken & Biscuits sometimes also called Popeyes Louisiana Kitchen and most commonly known as Popeyes, is a chain of restaurants specializing in fried chicken and fast food. Starting its franchise in 1972, it is owned by AFC Enterprise which is a Georgia based company. Today Popeyes Chicken & Biscuits has a presence in almost 40 states with some 1800 restaurants.

If we go back to their origin and history, we will have to look back to the year 1972, when “Chicken on the run” a quick service chicken restaurant was started by Al Copeland. This restaurant serve mild fried chicken but did not meet with great success, so Copeland decided to serve a little spicier version of his chicken and soon named his restaurant Popeyes.

The first franchise was started in Louisiana. In 1984 Popeyes started spreading globally capturing markets like Canada. In a very short period of time Popeyes opened its 500th restaurant becoming a leader in the industry. Popeyes kept on growing and in the year 1993 AFC took over Popeyes. In 1996 it opened its 1000th restaurant. Popeyes has also been named “Best Fried Chicken” in many local markets.

Franchising is not just about taking royalty or using any developed brand name but it is about joining their business and helping yourself and the franchise grow. An initial Popeyes franchise fee is $ 30,000. And the total investment may rise from $ 695,500 to $ 1,008,500. The term of agreement will have validity period of 20 years.

Of course, when looking to start any business it is important, particularly considering today’s market, that you look for specific ways to cut minimize or reduce overhead and risk. Any business is going to have risk, but it is important to have a full understanding of the amount of investment, start-up cost and “ROI” (Return on Investment).

Most people are not aware that 80% of ALL franchise endeavors fail in the first two to five years leaving large debts looming for years thereafter.

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